Did you know that 60 percent of our target audience who is online uses search engines, making it their No. 1 online activity? And, 70 percent of their kids are online and are heavy Internet and search users as well. By definition, search engine visibility is how well a web site ranks on the results pages of a search engine. That visibility enables prospective residents and their families to find the web site. Ignoring it means potentially losing the opportunity to reach 80 percent of people looking for senior living options in a given area.
Our clients are currently experiencing eight additional info requests per month when employing search engine marketing at a cost of $200 per lead. Sound good?
They would not have gotten the web site traffic that generated these leads if they had not optimized their web sites and improved their search rankings. The biggest value of conducting this process is bringing new people into your community’s prospect pipeline. We usually assume a community is already #1 for their own name, so people who are looking for them will find them. The goal is to bring communities people who don’t already know of them. And, search engine optimization can provide you with new prospects that may otherwise not have learned of your wonderful community.
Why not improve your lead generation through your web site? Our web sites should be yet another tool to increase our velocity of leads.
Tee Nearman | Sales & Marketing Specialist
GlynnDevins Advertising & Marketing
11230 College Blvd | Overland Park | KS 66210
913.491.0600 | 770.574.4412 Direct | 404.395.3695 Cell | 817.582.9434 Fax
tnearman@glynndevins.com | www.glynndevins.com